People find their way into the commercial side of beer world through many avenues. Common narratives typically involve an interplay of seeking something different than what the market offered, discovering the joys of homebrewing, finding a community, and taking a risk with hopes for an independent future.
Laurin Mack’s path has been exceptional and is noteworthy. She’s is the great-great-great granddaughter of Conrad Seipp, a German immigrant who began brewing beer in Chicago in 1854. The Chicago Fire in 1871 – which ravaged much of the city – spared Seipp’s brewery, which at its height produced over 250,000 barrels annually and was an innovative force in the industry. It is through the lens of family history and a desire to connect with the past – and a little encouragement from Chicago Brewseum Executive Director Liz Garibay and Co-Founder of Metropolitan Brewing Tracy Hurst – that Laurin Mack founded Conrad Seipp Brewing Company, and our conversation explores stewardship involved sharing family history with the public, re-imagining historic beer recipes and brands, and where this historic brand sits in contemporary beer culture.
Episode Art and HH Logo By: Bryn Gleason
Audio editing, mix and mastering: Esben Willems / Studio Berserk
Music by: Sam Cangelosi
Photos in Episode Notes Provided by Laurin Mack
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