Run The Jewels has not only taken the music world by storm, but they are also making waves in beverage – and specifically beer. Their history of making or lending their brand to collaborations with Goose Island, Interboro Spirits & Ales and Pipeworks Brewing were initial opening experiences for how they can connect with more audiences and create new opportunities for people to experience RTJ. Since those initial events in 2017 RTJ has launched a number of other beer projects, including the “No Save Point” IPA, released in collaboration with thirteen breweries from multiple countries. The namesake song features in the game Cyberpunk 2077.
Today I am joined by the co-manager of Run The Jewels, Amaechi Uzoigwe and Kate Brankin who lead these partnerships and business development endeavors. We discuss how the worlds of RTJ and craft beer overlap, how collaborations such as “Never Look Back”, allow for social justice issues to be highlighted, and what future collaborations or co-branding opportunities may look like. There’s no doubt there will be more beer there.
Episode Art and HH Logo By: Bryn Gleason
Audio editing, mix and mastering: Esben Willems / Studio Berserk
Music by: Sam Cangelosi
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